10 Holiday Tips for Affiliates

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Performics and the e-tailing group have released ten tips for affiliates to maximize commissions during the holiday season.

Here are their Ten Ideas to Better Reach and Convert Holiday Shoppers:

1. Centralize and prominently position free shipping offers: shoppers flock to these

2. Create a sense of urgency: remind shoppers of the number of days until Christmas
3. Create a suggestions page: provide gift recommendations segmented by price/recipient
4. Inspire impulse holiday purchasing: showcase top sellers, editor’s favorites, etc.
5. Make finding merchants and merchant offers simple: visibility leads to conversion
6. Aggressively promote sale offers: segment deals by percentage/dollar off, just added sales,
   soon to expire sales, etc.

7. Remember last minute shoppers: highlight gift certificates during final shopping days
8. Ensure timely delivery: note stock status/shipping availability at merchant/product level
9. Support the brand: provide shoppers with comprehensive contact information, including
   FAQ locations and store-based information

10. Think long term: collect email opt-ins for future alerts, newsletters, etc.

This checklist is based on the e-commerce merchandising expertise of the e-tailing group and a review of 25 affiliate sites through a Performics’ sponsored study.