10 Holiday Tips for Affiliates

Performics and the e-tailing group have released ten tips for affiliates to maximize commissions during the holiday season.

Here are their Ten Ideas to Better Reach and Convert Holiday Shoppers:

1. Centralize and prominently position free shipping offers: shoppers flock to these

2. Create a sense of urgency: remind shoppers of the number of days until Christmas
3. Create a suggestions page: provide gift recommendations segmented by price/recipient
4. Inspire impulse holiday purchasing: showcase top sellers, editor’s favorites, etc.
5. Make finding merchants and merchant offers simple: visibility leads to conversion
6. Aggressively promote sale offers: segment deals by percentage/dollar off, just added sales,
   soon to expire sales, etc.

7. Remember last minute shoppers: highlight gift certificates during final shopping days
8. Ensure timely delivery: note stock status/shipping availability at merchant/product level
9. Support the brand: provide shoppers with comprehensive contact information, including
   FAQ locations and store-based information

10. Think long term: collect email opt-ins for future alerts, newsletters, etc.

This checklist is based on the e-commerce merchandising expertise of the e-tailing group and a review of 25 affiliate sites through a Performics’ sponsored study.

Related posts:

1. Holiday Shipping Deadlines for Affiliates
2. Consumers Going Online in Force for Holiday Gift Ideas and Christmas Shopping
3. Christmas Deadlines for Amazon Affiliates
4. Holiday Help for Affiliates from LinkShare
5. Holiday Tips for Affiliate Programs