Rakuten LinkShare Study: Online Advertisers Expanding Overseas

June 18, 2013 by

Rakuten LinkShare has shared the results from a commissioned study conducted by Forrester Consulting on selling globally through the affiliate channel.

Rakuten LinkShareThe study, “Key Trends and Best Practices Selling Globally Via the Affiliate Channel,” is based on surveys of 2,574 online shoppers across eight countries: Australia, Brazil, Canada, France, Germany, Japan, the United Kingdom, and the United States

Forrester also conducted interviews with advertisers and publishers who currently manage affiliate programs in several countries or are in the process of preparing to expand internationally.

Some findings from the research…

  • Over the last 12 months, 68 percent of affiliate channel shoppers made an online purchase from a company outside of their home country.
  • The affiliate channel is ideally suited for global advertisers to capture new-to-file customers in both mature and nascent markets.
  • Logistical issues are impeding some growth for advertisers expanding overseas yet the issues are solvable.

The findings were unveiled at the Rakuten LinkShare Symposium New York event today in New York City.

Download the study for free: Key Trends and Best Practices Selling Globally Via the Affiliate Channel

Filed Under: Affiliate Managers, Affiliate Stats

RetailMeNot Files for IPO

June 18, 2013 by

RetailMeNot has filed for a proposed initial public offering with a proposed maximum aggregate offering price of $230 million, according to VentureBeat.

RetailMeNotAustin-based company WhaleShark Media acquired RetailMeNot in 2010.

WhaleShark Media changed their corporate name to RetailMeNot, Inc. in March 2013.

The RetailMeNot, Inc. portfolio of coupon and deal websites includes RetailMeNot.com (United States), VoucherCodes.co.uk (United Kingdom), Deals.com (Germany), Actiepagina.nl (Netherlands), Bons-de-Reduction.com and Poulpeo.com (France), and Deals2Buy.com (North America).

Press release: RetailMeNot, Inc. Files Registration Statement for Initial Public Offering

Filed Under: Affiliate Managers, Affiliate News

Super Sized Commissions for Affiliate Summit Speakers, VigLink Link Optimizer, and Extra Money Answer in Paperback

June 17, 2013 by

On the June 17, 2013 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I talked about getting Extra Money Answer published in paperback, a new job for affiliate marketing veteran Rachel Honoway, and a new link optimizer technology from VigLink.

Extra Money Answer in paperbackI also mentioned a gender shift in affiliate marketing, a big increase in commissions for Affiliate Summit speakers who promote the conference, and the difference between web hosting and domain registrars.

Please review 7 Minutes in Affiliate Heaven on iTunes.

Show Links

Subscribe to 7 Minutes in Affiliate Heaven on iTunes

Subscribe to 7 Minutes in Affiliate Heaven on iTunes.

Filed Under: Affiliate Managers, Affiliate Resources

Get a Digital Marketing Education in 3 Days for Just $549

June 17, 2013 by

I often come across syllabi for college marketing courses that cite articles, posts, and books I’ve written, and the content is usually pretty dated.

Shawn Collins graduating collegeThat got me thinking about the state of digital marketing and higher education.

Tools and techniques evolve rapidly, and the things we learned just a year ago can be woefully obsolete now.

Now don’t get me wrong. I don’t think there is a real argument of conferences vs. college.

After all, when you get a Networking Plus pass for Affiliate Summit East 2013, you’re only paying $549 to sit in on a number of classes, as well as dozens of hours of educational sessions on video, as well as access to the nearly 100 strong speaker faculty and thousands of affiliate marketers who are working on this stuff day in and day out.

Plus, the latest information at Affiliate Summit is delivered in three days. Not a semester.

On the other hand, college tuition is a crazy, big expense with access to a handful of instructors who have one foot in the classroom and one foot in real business (at best).

And it’s pretty rare for a lot of the people around you on campus to have 5, 10, or 15 years of experience in the stuff you’re learning about.

Shawn Collins in college

But college does provide a valuable learning foundation and the parties are better.

Filed Under: Affiliate Managers, Affiliate Summit

Extra Money Answer is Now Available in Paperback

June 16, 2013 by

Due to popular demand, Extra Money Answer is now available in paperback on Amazon.com.

Extra Money Answer in paperbackExtra Money Answer, which became an international best seller earlier this year, provides a real and honest picture of the opportunities in affiliate marketing.

In the book I explain how most people don’t make much at all in affiliate marketing, and that it requires lots of time, testing, and patience.

But you can make extra money if you do it right.

Extra Money Answer spells it out in plain terms on how to come up with ideas for affiliate sites, create content, drive traffic, and make money with your site.

The print edition of Extra Money Answer is 144 pages in a large 11″ x 8.5″ format with color images to help with the step-by-step instructions.

The Kindle edition of Extra Money Answer is also still available.

Filed Under: Affiliate Managers, Affiliate Resources
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